Cisco Systems, Inc. is an American multinational technology conglomerate headquartered in San Jose, California, in the center of Silicon Valley, that develops, manufactures and sells networking hardware, telecommunications equipment and other high-technology services and products.Through its numerous acquired subsidiaries, such as OpenDNS, WebEx, Jabber and Jasper, Cisco specializes into specific tech markets, such as Internet of Things (IoT), domain security and energy management.
Cisco is the largest networking company in the world. The stock was added to the Dow Jones Industrial Average on June 8, 2009, and is also included in the S&P 500 Index, the Russell 1000 Index, NASDAQ-100 Index and the Russell 1000 Growth Stock Index.
Cisco Systems was founded in December 1984 by Leonard Bosack and Sandy Lerner, two Stanford University computer scientists, who pioneered the concept of a local area network (LAN) being used to connect geographically disparate computers over a multiprotocol router system. By the time the company went public in 1990, when it was listed on the NASDAQ, Cisco had a market capitalization of $224 million. Cisco was the most valuable company in the world by 2000, with a more than $500 billion market capitalization.
Exam Description:
The Cisco Midsize Collaboration Solutions for Account Managers (MCAM) exam (700-105) is a 45-minute, 25– 35 item assessment that tests a candidate's knowledge of the skills needed by an account manager to successfully sell Cisco Midsize Collaboration Solutions, including Cisco
Business Edition 6000.
The following topics are general guidelines for the content likely to be included on the exam. However,other related topics may also appear on any specific delivery of the exam. In order to better reflect the contents of the exam and for clarity purposes, the guidelines below may change at any time without notice.
1.0 Identify the current market trends and how the market for collaboration technologies has evolved:
- Understand how external and internal business challenges drive the need for new business capabilities
- Examine some customer pain points and challenges
- Identify how collaboration with Cisco Midsize Collaboration Solutions enables new business capabilities for customers
- Examine the collaboration challenges and opportunities in midsize market segment
2.0 Validate Cisco Midsize Collaboration Solutions, its components, and differentiators:
- Identify Cisco Midsize Collaboration Solutions and key differentiators
- Validate the Cisco Business Edition 6000 platform, its components
- how it is embedded in the Cisco Collaboration Architecture
- Examine the different Cisco Midsize Collaboration Solutions licensin options
- Examine the Cisco Business Edition 6000 competitive landscape
- Understand how the Cisco Midsize Collaboration Solutions align its capabilities with customer business needs.
3.0 Describe Cisco offerings that drive more value and better collaboration options for customers:
- Evaluate the value of integrating Cisco Business Edition 6000 with Cisco WebEx
- Evaluate the relevance of Cisco Spark and how it relates to Cisco Business Edition 6000
4.0 Describe some deployment scenarios, customer use cases, and identify sales support tools and resources:
- Examine different Cisco Midsize Collaboration Solutions deployment scenarios
- Review Cisco Midsize Collaboration Solutions use cases
- Review tools and resources available to help successfully sell Cisco Midsize Collaboration Solutions
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